In January of 2021, Avenue Code asked me to be featured in a Spotlight Series about Digital Transformation. We had a great chat about how to transform businesses digitally, how to prioritize digital investments, and how data plays a key role.

Thanks to Avenue Code for featuring me, and for Retail Insider for publishing it.

Here is the excerpt of that article as it appeared:

By Avenue Code

COVID-19 created a unique opportunity for accelerated executive buy-in on digital investments supporting e-commerce. Avenue Code chatted with Johnny Russo, VP of Marketing and Ecommerce at The Kersheh Group, to get practical tips on how to prioritize digital investments that yield a high ROI.   

Avenue Code: Tell us about your career path. How did you get to where you are today?

Johnny Russo: I studied journalism and wanted to be a TV sports broadcaster but ended up channeling my writing expertise into marketing. After only two weeks, I fell in love with marketing, advertising, and branding, and I knew it was where I wanted to be. I immersed myself in research and reading to learn all that I could. Digital was emerging at the time, which made it easy for me to get ahead of the curve in learning about SEO, email marketing, social media, etc.

I should note that I’m still very passionate about writing. I run my own blog, and I’m in the process of writing a book that presents tangible, bite-sized tips for leaders. These tips are a combination of my research and my own learnings as I transitioned from management to executive-level leadership, and they cover both what to do and what not to do.

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