Johnny Russo

Shaping the Ecommerce, Digital Marketing, Social Media Landscape

  • About Me
    • About the blog
  • Experience
  • In the News
  • Contact
  • Blog

DX3 Retail Event: The Cast of Ecommerce, Now and Always

February 15, 2021 by Johnny Russo Leave a Comment

From March 2-5, 2021 DX3 Canada will be hosting its first virtual event in its 10th season of hosting live conferences. Usually, this is one of the best in-person events of the year for anyone in retail, digital, or tech. In light of COVID-19, this one will look a little different.

I will be speaking on a panel about the major trends in Ecommerce, Digital, and how COVID-19 has impacted all retail businesses, and its everlasting impact on the Ecommerce landscape.

Please join me and others at this fantastic event. See you there.

Filed Under: Ecommerce Tagged With: Conference, COVID-19, Digital Marketing, Digital Transformation, DX3, Ecommerce, events, Marketing, Retail, Retail Landscape

Avenue Code Spotlight Series: How to Prioritize Digital Investments That Yield a High ROI

February 15, 2021 by Johnny Russo Leave a Comment

In January of 2021, Avenue Code asked me to be featured in a Spotlight Series about Digital Transformation. We had a great chat about how to transform businesses digitally, how to prioritize digital investments, and how data plays a key role.

Thanks to Avenue Code for featuring me, and for Retail Insider for publishing it.

Here is the excerpt of that article as it appeared:

By Avenue Code

COVID-19 created a unique opportunity for accelerated executive buy-in on digital investments supporting e-commerce. Avenue Code chatted with Johnny Russo, VP of Marketing and Ecommerce at The Kersheh Group, to get practical tips on how to prioritize digital investments that yield a high ROI.   

Avenue Code: Tell us about your career path. How did you get to where you are today?

Johnny Russo: I studied journalism and wanted to be a TV sports broadcaster but ended up channeling my writing expertise into marketing. After only two weeks, I fell in love with marketing, advertising, and branding, and I knew it was where I wanted to be. I immersed myself in research and reading to learn all that I could. Digital was emerging at the time, which made it easy for me to get ahead of the curve in learning about SEO, email marketing, social media, etc.

I should note that I’m still very passionate about writing. I run my own blog, and I’m in the process of writing a book that presents tangible, bite-sized tips for leaders. These tips are a combination of my research and my own learnings as I transitioned from management to executive-level leadership, and they cover both what to do and what not to do.

[Read more…]

Filed Under: Digital Marketing, Ecommerce, Lead, Leadership, Uncategorized / Personal Tagged With: Analytics, Data, Digital, Digital Marketing, Digital Transformation, Ecommerce, Ecommerce Analytics, Leadership, Retail, Retail Landscape, Transform

Long Live Uber The Disruptor

September 28, 2015 by Johnny Russo Leave a Comment

Uber vs Taxi Drivers

Here’s the scene. It’s the year 2000. Imagine being Sears a company founded in 1886, a company that led the retail industry for over a century, an icon that was copied, yet never matched. Then an upstart comes along with a technology platform that will change retail forever, as Amazon has done.  Well imagine if the government had intervened to stop Amazon and protect Sears, imagine that Sears’ employees threw eggs at Amazon offices, imagine if the government laid out a technology plan to have Sears get up to par with Amazon, but the technology would only be ready in a few years.

While Amazon has had many issues with the government, and numerous court dates dealing with taxes and book publishing licensing issues, it has thrived and completely altered the retail landscape. Amazon disrupted retail like Sears did 100 years earlier.

Uber is Killing it

Now enter 2015, where Uber a popular ride-sharing service that is revolutionizing (killing?) the taxi industry as we know it, and we have the government stepping in to curtail its use. We have the government trying to stop innovation from happening. We have the government not adapting quickly enough to a changing technology and preference landscape. And we have taxi associations crying foul and hiding behind government support, spending more time fighting with paperwork as the weapon, rather than innovation.

In particular, Montreal, Toronto, and Ottawa, have had several anti-Uber demonstrations, for the most part backed by the government. The main arguments are as follows: taxi drivers pay exorbitant taxi license fees (Montreal’s is over $200k); Uber drivers are neither licensed, nor insured; Uber is not paying taxes; and Uber drivers are not declaring taxes, even though many of them earn less than the $30k per year required to need a tax number.

[Read more…]

Filed Under: Digital Marketing, Leadership, Uncategorized / Personal Tagged With: Amazon, Customer Experience, Innovation, Retail Landscape, Startup

Recent Posts

  • Live Ecommerce Q&A Part 2: Chris Parsons, Joseph McConelloque and Johnny Russo
  • Etail Connect: Adapting To The Seismic Shift In Consumer Shopping Behaviour
  • The Commerce Show Podcast: Episode 7 with Johnny Russo
  • Live Ecommerce Q&A Discussion: Chris Parsons and Johnny Russo
  • Delivering Ecommerce Podcast: Episode 03 with Johnny Russo

Categories

  • Digital Marketing
  • Ecommerce
  • Facebook
  • Inspire
  • Lead
  • Leadership
  • Social Media
  • Transform
  • Uncategorized / Personal

Tags

Amazon Analytics Automation Branding Conference COVID-19 Culture Customer Experience Customer Service Data Digital Digital Marketing Digital Transformation Ecommerce Ecommerce Analytics ecommerce planning ecommerce testing Education Email Email Service Provider Email tool ESP Etail Canada Goals Google Innovation Inspiration Inspire Johnny Russo Leader Leadership Management Manager Marketing Marketing Leadership Mobile Omni channel Personal Branding Personal Development Retail Retail Landscape Segmentation Social Media Team Technology

About the Blog

Johnny Russo Logo

I have been following blogs for over 15 years. I have also written blog posts for many of the companies I have worked for. So it only made sense that I finally (yes, I said finally) made the plunge and launched my own blog in 2015. So what … Read More

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Experience

Digital Experience - Johnny Russo

I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More

Current Project

Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More

Copyright © 2025 · Enterprise Pro Theme on Genesis Framework · WordPress · Log in