Johnny Russo

Shaping the Ecommerce, Digital Marketing, Social Media Landscape

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Why I Don’t Want To Be a Perfectionist Ever Again

April 5, 2018 by Johnny Russo 2 Comments

Why I Don’t Want To Be a Perfectionist Ever Again

I used to be a perfectionist. Maybe it’s the fact I was in journalism, which is drenched in facts, solid sources, grammar, and trying to never make an error. But early on in my career, I would try and craft the perfect marketing communication, the perfect PR release, the perfect blog post, the immaculate About Us page, the spotless product description, and even the perfect internal email. I would fret over proper grammar (ok, I still do that sometimes), the use of a colon or semi colon, where to put a comma, how many spaces to put between words and paragraphs. I would re-read something and change the tiniest of things, and then wait another day or week to publish and push out work in case I wanted to make more changes. I would ensure each shadow of each product we photographed was 100% perfect. Editing would take a little extra with all the minute changes needed. When you get down to those details, the minutiae, it can all be subjective.

What’s Your Greatest Weakness?

You know when you interview you for a job and the interviewer asks you the question about “what’s your greatest weakness?” or “what do you most need to improve upon?” I would always give the “I tend to be a perfectionist, so some things take longer to complete” answer. I thought it was a decent “negative” response to give. But it’s one I can give no more.

Over the last few years or so, I’ve realized that I would rather get to 80% or 90% of really good, in everything I do, than wait for perfection. I think it makes my life easier, and I think those on my team, past and present, would agree (I can see them nodding as they read this).

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Filed Under: Digital Marketing, Leadership Tagged With: Digital Marketing, Digital Transformation, Johnny Russo, Leadership, Manager, Marketing, Perfection, Personal Development

My Blog Is Changing, Because I Have Changed – My Blog Manifesto

March 24, 2018 by Johnny Russo 3 Comments

My Blog Is Changing, Because I Have Changed – My Blog Manifesto

 

More than 3 years ago, I started a blog. I have a Journalism degree, so it was not that hard. I probably should have started one 10 years earlier, but I guess I thought I didn’t have anything interesting to say, which is kind of odd for a marketer, right? As I developed my career – and more importantly, gained new life experiences that have helped me grow – I started gaining a voice. And I wanted an outlet to share that voice. And over the years, that voice has grown and continues to grow. And since I advocate strongly against the status quo, I thought it was time I changed this blog and what it will stand for.

Currently (or at least in the recent past), my blog is/was focused on writing about Ecommerce, Digital Marketing and Social Media. I currently publish about once per month. Posts range from 1,500-2,500 words. Many posts have a lot of research attached to them. But I read a lot of books, blogs, and articles, network a ton, learn from mentors and mentees, and have opinions I’d like to share, more often. However, in the current context of my blog, it does not necessarily fit with the 3 main pillars of Ecommerce, Digital Marketing, and Social Media – though it usually does tie back to them in one way or another for sure.

Helping People Has Become A Passion

I also have a love of helping people, and topics surrounding leadership, inspiration, motivation, transformation, and retail that I have trouble intertwining within my blog as it currently lives. Also, I would rather share my experience and thoughts and feelings, than spend so much time researching posts to write about.

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Filed Under: Ecommerce, Leadership Tagged With: Branding, Culture, Digital Marketing, Digital Transformation, Inspiration, Johnny Russo, Leadership, Marketing, Motivation, Personal Branding, Personal Development, Retail, Social Media, Technology, Transformation

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Recent Posts

  • Live Ecommerce Q&A Part 2: Chris Parsons, Joseph McConelloque and Johnny Russo
  • Etail Connect: Adapting To The Seismic Shift In Consumer Shopping Behaviour
  • The Commerce Show Podcast: Episode 7 with Johnny Russo
  • Live Ecommerce Q&A Discussion: Chris Parsons and Johnny Russo
  • Delivering Ecommerce Podcast: Episode 03 with Johnny Russo

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About the Blog

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I have been following blogs for over 15 years. I have also written blog posts for many of the companies I have worked for. So it only made sense that I finally (yes, I said finally) made the plunge and launched my own blog in 2015. So what … Read More

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Experience

Digital Experience - Johnny Russo

I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More

Current Project

Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More

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