Location-based Marketing has never been this important. That statement would have been true in 2010, 2015, and today in 2018. The power of your mobile device, the constant improvement in GPS location services (especially as it relates to retail locations), geo-targeted Digital Marketing campaigns that are gaining more prominence and are getting more efficient, and the fact that consumers seem to be more open than ever to receive notifications via mobile or email if they are near one of their favourtie stores, and the offer is tempting enough. Add in the proliferation of social networks that know your location, and voice search, and this is a fun time to be a marketer trying to drive traffic to physical locations.

However, Marketers are also entering a new age in the integration of enterprise strategies with local tactics and channels, making local marketing and personalization even more complex.

For those that don’t read AdAge, you should start. It is one of the best news sources for anything Digital, and the ever evolving advertising, branding, and marketing industry definitely needs a reliable go-to. So I was thrilled when AdAge and the DAC Group asked me to give my thoughts in their 2nd Annual study on The Promise and Power of Local Marketing: rapidly evolving technology and an experience-driven economy are making local more vital than ever.

It’s always exciting when you read and love a news publication, and then one day, they ask you to be quoted for an an article, blog post or study.

Click below to see the entire feature.

The Promise and Power of Local Marketing