The 2017 ForeSee Summit, known as Connect, took place from April 4-6 in beautiful Phoenix, Arizona at the JW Marriott Phoenix Desert Ridge Resort & Spa. Hundreds of experts in their respective fields, from Digital Marketing to Customer Experience to Consumer Analytics gathered to see what’s on the roadmap for ForeSee, a Customer Experience and Voice of Customer technology solution. (Disclosure: Mark’s is a partner of ForeSee).
A few months before the ForeSee Summit, our former Account Executive, Jennifer Macintosh, asked me if I’d be interested in speaking at ForeSee. I said absolutely! And then she said she had the perfect topic. In July of 2016, Mark’s had organized a Digital Partner Summit, and ForeSee was invited as one of our core partners. Many partners in that room said it was the first of its kind that they had been a part of. It was an amazing day, and I felt our partners and internal team were more aligned than ever. It was also intricate, as some of these partners were indeed competing for a share of our budgets. However, we have fantastic partners, and the day went perfectly.
Anyhow, back to the Connect Conference. As I got to outlining the topic and preparing my slides, I started noticing something: the Digital Partner Summit we held at Mark’s was only a part – albeit a big one – of what we were accomplishing. Mark’s was on a Digital Transformation.
