Johnny Russo

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What’s Wrong With Being an Intrapreneur?

August 11, 2019 by Johnny Russo Leave a Comment

What’s Wrong With Being an Intrapreneur?

I have started one business in my career. It was a writing, editing, and translation services company I started with my wife. So it wasn’t a tech product or anything fancy. We both did this while working full time. And I did enjoy it: trying to get new business, looking after customers, creating a business plan, drafting a sales plan, dealing with invoices and making sure we got paid – I learned a lot. It lasted about 4 years. I preface that because I am going to write about intrapreneurship.

But first let me say something. There is a certain sexiness about entrepreneurship, and it’s been happening for the last 30 years or so. And I get it: developing a product, working for yourself, driving change, working at one pace – fast. And everyone seems to want to be one today. And that’s fine. But I want to defend “the traditional” enterprise, the everyday company.

I am an intrapreneur. And I’m proud of it!

Definitions of Being an Intrapreneur

There are various definitions of what being an intrapreneur means. Any search for it brings up a number of variations, including:

  • A manager within a company who promotes innovative product development and marketing. (Note: I don’t believe you have to be a Manager, but you get the point.)
  • Intrapreneurship is the act of behaving like an entrepreneur while working within an organization or company.
  • Intrapreneurship is known as the practice of a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques, that are more traditionally thought of as being the province of entrepreneurship.

The main difference between entrepreneur and intrapreneur is that an Intrapreneur is an employee, and an entrepreneur is free and the leader of the operation. That’s a loose definition, but you get my point.

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Filed Under: Ecommerce, Inspire Tagged With: Entrepreneur, Innovation, Intrapreneur, Leadership, Management, Manager, Marketing

Innovation: The Great Divide

February 27, 2016 by Johnny Russo 1 Comment

Innovation - The Great Divide

Has any term been overused in the last 15 years more than innovation? Some companies live and breathe by this: Google. Apple. Facebook. Starbucks. Uber. Tesla. See a trend. Five of the six companies you just read are tech companies. Yes, even Tesla. Why can’t we innovate quick enough in other industries like retail, travel, and manufacturing? That is the great divide.

Facebook’s Mark Zuckerberg said something that rings true: “There can be no great innovation without great risk.”

A Little Different is Not Innovation

If we do the same things slightly different, we are not innovating, we are improving. Innovation involves something bigger. Something greater. And innovation does not need to be defined as strictly a technological endeavour, although granted, there usually is a technology play. But a company can be innovative in numerous ways:  allow employees access to any social media site while at work; introduce a flexible schedule for all employees; build a company gym with state of the art equipment to promote health; build a daycare on the main floor of the company. Innovation comes in many different forms, but let’s be clear: innovation at its core involves a completely different way of thinking or doing. While the outcome may be unclear – not everything passes or results in profits – the road to get there is, namely, do different, and do it large.

Innovation in Digital Marketing and Ecommerce

When it comes to innovation in Digital Marketing and Ecommerce for your business, think of how Uber can enhance your delivery timelines with same-day deliveries; think of how mobile adoption and shopping has scaled so quickly, and build entirely for a mobile-first attitude in everything you and your team does; for multi-channel retailers, think of beacon technology and how that can improve an in-store experience (think for an instance of you walking into an apparel retailer, you get a push notification from the brand’s app asking what you are looking for, you respond by voice and say “jeans”, and through a wayfinding system you are shown exactly where the pair of jeans and colour you are looking for is located, you try them on in the fitting room, and pay right then and there on your app); think too of reserved parking for online pickups in store; what about only accepting payments through a mobile wallet?

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Filed Under: Ecommerce, Leadership, Uncategorized / Personal Tagged With: Apple, Google, Innovate or Die, Innovation, Innovation in Retail, Process Innovation, Startbucks, Steve Jobs, Tesla, Uber

Long Live Uber The Disruptor

September 28, 2015 by Johnny Russo Leave a Comment

Uber vs Taxi Drivers

Here’s the scene. It’s the year 2000. Imagine being Sears a company founded in 1886, a company that led the retail industry for over a century, an icon that was copied, yet never matched. Then an upstart comes along with a technology platform that will change retail forever, as Amazon has done.  Well imagine if the government had intervened to stop Amazon and protect Sears, imagine that Sears’ employees threw eggs at Amazon offices, imagine if the government laid out a technology plan to have Sears get up to par with Amazon, but the technology would only be ready in a few years.

While Amazon has had many issues with the government, and numerous court dates dealing with taxes and book publishing licensing issues, it has thrived and completely altered the retail landscape. Amazon disrupted retail like Sears did 100 years earlier.

Uber is Killing it

Now enter 2015, where Uber a popular ride-sharing service that is revolutionizing (killing?) the taxi industry as we know it, and we have the government stepping in to curtail its use. We have the government trying to stop innovation from happening. We have the government not adapting quickly enough to a changing technology and preference landscape. And we have taxi associations crying foul and hiding behind government support, spending more time fighting with paperwork as the weapon, rather than innovation.

In particular, Montreal, Toronto, and Ottawa, have had several anti-Uber demonstrations, for the most part backed by the government. The main arguments are as follows: taxi drivers pay exorbitant taxi license fees (Montreal’s is over $200k); Uber drivers are neither licensed, nor insured; Uber is not paying taxes; and Uber drivers are not declaring taxes, even though many of them earn less than the $30k per year required to need a tax number.

[Read more…]

Filed Under: Digital Marketing, Leadership, Uncategorized / Personal Tagged With: Amazon, Customer Experience, Innovation, Retail Landscape, Startup

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About the Blog

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I have been following blogs for over 15 years. I have also written blog posts for many of the companies I have worked for. So it only made sense that I finally (yes, I said finally) made the plunge and launched my own blog in 2015. So what … Read More

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Experience

Digital Experience - Johnny Russo

I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More

Current Project

Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More

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