In parts 1 and 2 of this 3-part email series on How to Drive Opens, Conversions, and Revenue, we’ve discussed core email strategies like email automation, triggered campaigns, welcome series, abandoned cart, and numerous other ways to design and send out emails.
In the third and final blog post on driving email revenue, we’ll discuss email acquisition, testing, call to actions, mobile subject lines, and optimizing for desktop, mobile, and tablet.
Modal Acquisition – Are They Annoying Conversion Killers or Revenue Superstars?
You always hear that people hate these things. You know, that lightbox that pops up a few seconds after you hit a homepage and asks you to subscribe to a newsletter. And granted, sometimes they are annoying. But these often convert at a conversion of 30%. So 1 in 3 will subscribe to your newsletter. That’s an incredibly easy way to build your list. When Bentley Leathers re-launched its website, we launched week 1 without modal, and got very little boost in the way of new subscribers. We launched modal in the week that followed, and subscribers skyrocketed.
