If you work daily in Ecommerce, maybe you can relate. And wine or scotch could mean an inordinate amount of coffee, tea, chocolate or other snacks. But working in Ecommerce, as fun and exciting as it usually is, presents numerous challenges.
Whether it’s the potential of your site going down during heavy traffic periods (hello Black Friday), a promo code not working as it should, a glitch that merchandises the site with sold out products that appear available to be bought, or the constant stress of knowing a misspelled or poorly timed email can harm conversions, and you have some pretty stressful events.
This all adds up to an elevated amount of probable stress. And you know what? Any Ecommerce professional will likely tell you they wouldn’t have it any other way. You see, there is an athlete-type mindset that passionate Ecommerce experts possess. Every big sales spree, every new launch, every new test, and every new optimization requires planning, practice (hello dev. environments) and precision. Not so much different than the athletes we admire.
There is a great article on stress written by Alan Goldberg called Peak Performance Under Stress: 11 Guidelines for Winning Coaching. The 11 guidelines are listed below, but notice some of the parallels between sports and Ecommerce, which I describe in italics below each of the 11 guidelines:
