Shaping the Ecommerce, Digital Marketing, Social Media Landscape
On October 5, my good friend and host of the wonderful Delivering Ecommerce podcast, Chris Parsons, asked me to co-host our second live Ecommerce Q&A. We added another member this time in Joseph McConelloque. We had a great time and took questions from people all over North America.
Can’t wait to do part 3. But in the meantime, it’s below if you’d like to have a look.
Etail Connect is one of my favourite events to attend, so I was very excited when they asked me to speak for the 3rd year in a row. They asked me to talk about how The Kersheh Group and our D2C team accelerated our Digital Transformation.
We talked about:
Here is the topic outline:
Day-to-day shopping has shifted online and with the closing of many non-essential brick-and mortar stores over many months, traditional B2B brands face a significant challenge. One fast and effective way to adapt to the shift we’re witnessing in the retail industry is by rapidly introducing and investing in a D2C retail channel. A blurring of the lines, with one thing in common – Digital Transformation is pivotal! Hear from Johnny Russo on how The Kersheh Group accelerated their Digital Transformation and embraced both a wholesale and D2C model.
Here is the entire session.
Montrealer Philippe Pâquet-De Varennes asked me to be on his new podcast, The Commerce Show. We chatted about Ecommerce, Digital, Retail, ball hockey, and leadership.
Philippe is so energetic, and it’s easy to have an off-the-cuff conversation with him. Happy to support his new podcast, which I know will be a great success.
In this episode, we talk about a framework I built for digital transformation. We talked about marketplaces such as Amazon & Walmart. We also cover leadership to help you understand what it takes to lead an eCommerce team.
We then venture into the new project I’m working on, a new sleepwear site called The Cozy Shop that will be launched on Shopify-Plus. I also chat about leading a purpose-driven eCommerce company called INVICTA Commerce Ventures. So many exciting things about this business. We invest in eCommerce brands in the Health & Wellness, Lifestyle Essentials, and Sustainability verticals.
I hope you enjoy the show!
Here’s where you can listen or watch it. Click on the links below.
In February 2021, Rangle asked me to be on their very first podcast. The fantastic Rebecca Holland is the host, and I met Rebecca at a Digital Marketing and Ecommerce event years back, and we kept in touch.
I was honoured to be chosen to kick this off for Rangle, a company that partners with organizations to build high-quality, customer-centric software experiences.
Rangle’s newest podcast series explores the intersection of people and technology.
People-Centered Innovation puts the spotlight on leaders in digital to share their perspectives, their innovative work, and their advice.
We chatted about a range of topics, including:
You can view or listen to the podcast on various channels linked below:
YouTube: People-Centered Innovation. Episode 1: Johnny Russo
Spotify: People-Centered Innovation. Episode 1: Johnny Russo
On March 2, 2021, I was asked to sit on a panel for one of the best Retail and Technology events on the planet – DX3. In light of the global COVID pandemic, it was their first virtual edition. The panel’s topic was Ecommerce, Now and Always, which discussed how the pandemic has changed the Ecommerce, Digital, and Retail landscape. Below is a transcribed version of my answers to some of the moderator’s questions.
Well, everyone is talking about it. Those who didn’t believe in it are now leading the charge. Less selling is needed when talking about Digital. Investments are being made. Talent is being brought in. For those leaders and companies who were trying to delay their entrance or launch into Digital, they are now trying to figure out a way to leapfrog their competitors. I’ve been in Retail for almost 12 years. I’ve always been in a Digital capacity. And I remember the discussions about social media’s impact, the importance of reviews, and email as the best Marketing channel. And it was always like “Johnny, we know…. But we’re going to keep investing in TV, flyers, and billboards, all the things that got us here in the past.” And I kept thinking 5% market share today is going to be 15% next year, and 50% in a few years. And that’s exactly what was going to happen. But COVID made us all fast forward at least 3 years in our planning. I truly believe those that are the most nimble and best at adapting to this wave, will be the ones to win. Not necessarily the biggest or ones with the most cash.
A built-in excuse many companies had for not embracing Digital sooner, was legacy ERP systems, or just legacy technology in general. Well, those same leaders of those same companies now have to step up to the plate and swing for the fences. They need to build a future proof tech stack as much as possible, or at least ones that are adaptable. I once had a large email provider quote for $30k implementation fee for an abandoned cart program. We obviously changed providers after that insane quote. But today, especially if you are using Shopify, you can turn on cart emails instantly, with a number of providers of your choosing. Technology today is setup to help the users and business leaders drive business, rather than constantly worrying about things breaking, or trouble implementing different technologies together.
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Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More