Johnny Russo

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Spain’s 4-Day Work Week Pilot Could Force Countries to Innovate

April 14, 2021 by Johnny Russo Leave a Comment

On March 15, Spain announced they are putting forth a request to trial a four-day working week for companies that were interested. This plan was the brainchild of leftwing Spanish party Más País, who along with this plan is proposing a reduced work week of 32 hours.

This is not the first time countries have talked about it, but it seems to be the first time countries are truly serious in taking action to improve people’s lives, gain productivity, and give people more time. In fact, New Zealand and Germany have been talking about similar plans.

One of the main goals of putting such plans into action is to actually increase productivity. While that may sound like an oxymoron, there are a number of studies that point out that sometimes less is indeed more. Some advantages include:

  • Employees feel more refreshed and rested. Like the very best athletes, rest is often times as important as practice
  • Since employees may be happier, that likely equals more positive day-to-day relationships with colleagues
  • Because they are happier and have more energy and are spending more time with family or friends, they often feel more purpose in their lives, which may lead to less turnover

COVID-19 Has Helped to Force Change on Numerous Social Issues

As the COVID-19 pandemic has shone a light on numerous social issues, it has also made people and companies more willing to change. Proponents of a reduced work week speak not only about the increase in productivity, but also how it could play a key role in improving mental health of workers, fighting climate change with, for example, less driving to work as more people are working from home, and general physical health and wellness. This could also help with potential burnout, stress, and depression.

[Read more…]

Filed Under: Ecommerce, Inspire, Leadership, Uncategorized / Personal Tagged With: Canada, Change, COVID-19, Leadership, Work/Life

From Writer to Marketer, and How I Embraced the Curveballs Along the Way

May 23, 2019 by Johnny Russo Leave a Comment

From Writer to Marketer, and How I Embraced the Curveballs Along the Way

I read a book called Mind Platter last year. It’s by a Canadian-Lebanese author named Najwa Zebian. It’s one of those books where every page or two is a different topic, or chapter.

She had many topics on life, success, happiness, family, positivity, personal development, heartbreak, and career.

I highly recommend reading that book, but this is not a book review. There was one particular section on change that made me stop and think about my own life and career. I often take images of quotes or writings that resonate with me, and upload them into Evernote for safe keeping and future use. This was one of those times.

“Sometimes we choose to stand at a closed door and hope that it will somehow open,” writes Zebian.

Chase Growth, Embrace Change

I don’t know about you, but my oh my, do we change a lot over the years. In my case, I think that’s a great thing. If you follow my blog or my social channel, you know that I embrace change (not just for change’s sake) but real, solid, growth change.

When I was growing up, I didn’t have too many frustrating days. I’d play lots of sports, my parents and family would support me, financially and otherwise, and even when I bought my first car, a 2000 Toyota Celica, my parents were there to throw in the extra cash I needed. Things came easy.

My grades in high school were pretty good, and then in College (Cégep in Quebec) and University, as I got more independent and more interested in what I was learning (sorry Physics and Chemistry classes, you just weren’t my jam), my grades and work went from good to great.

I Was Going to Be a Hall of Fame Sportswriter

However, things always seemed to come relatively easy for me then. I got into one of the best Journalism programs in Canada (Concordia University), got an internship at the only English language newspaper in Montreal (the Montreal Gazette, my dream place to work), got published a few times in print, worked for the Montreal Canadiens writing blog posts and news articles (interesting, since I detested the Canadiens since I was 9) and then I graduated with a high GPA. All good I thought. Easy. Next up, my dream job, which was either working at aforementioned Montreal Gazette, to be a sportswriter and learn under the great Red Fisher, or to be a sportscaster on TSN.

[Read more…]

Filed Under: Social Media, Transform, Uncategorized / Personal Tagged With: Career, Change, Digital Marketing, Ecommerce, Journalism, Marketing, Transformation, Writing

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About the Blog

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I have been following blogs for over 15 years. I have also written blog posts for many of the companies I have worked for. So it only made sense that I finally (yes, I said finally) made the plunge and launched my own blog in 2015. So what … Read More

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Experience

Digital Experience - Johnny Russo

I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More

Current Project

Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More

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