On June 24-25, 2015 I was asked to speak at ClickZ Live in Toronto about driving email revenue. It was a good digital conference with some powerful brands in attendance. This blog post is a summary of what I spoke about. This is a series of 3 emails on driving email commerce. This is the first email in the series, which will outline potential welcome and cart abandonment email strategies.
In the last few years, many marketing pundits have declared email alive, dead, alive again, and dead again. Well, Email is very much alive and should be a healthy source of Ecommerce revenue and traffic for your site. But how do you effectively drive email revenue? How do you do that when talking about email, especially when much of email is not personalized for each stage of the buying cycle or purchase phase?
Well, I think we can all agree that when it comes to email, for the most part, your goal is to move a customer from awareness and consideration, to conversion and loyalty.
