Johnny Russo

Shaping the Ecommerce, Digital Marketing, Social Media Landscape

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From Writer to Marketer, and How I Embraced the Curveballs Along the Way

May 23, 2019 by Johnny Russo Leave a Comment

From Writer to Marketer, and How I Embraced the Curveballs Along the Way

I read a book called Mind Platter last year. It’s by a Canadian-Lebanese author named Najwa Zebian. It’s one of those books where every page or two is a different topic, or chapter.

She had many topics on life, success, happiness, family, positivity, personal development, heartbreak, and career.

I highly recommend reading that book, but this is not a book review. There was one particular section on change that made me stop and think about my own life and career. I often take images of quotes or writings that resonate with me, and upload them into Evernote for safe keeping and future use. This was one of those times.

“Sometimes we choose to stand at a closed door and hope that it will somehow open,” writes Zebian.

Chase Growth, Embrace Change

I don’t know about you, but my oh my, do we change a lot over the years. In my case, I think that’s a great thing. If you follow my blog or my social channel, you know that I embrace change (not just for change’s sake) but real, solid, growth change.

When I was growing up, I didn’t have too many frustrating days. I’d play lots of sports, my parents and family would support me, financially and otherwise, and even when I bought my first car, a 2000 Toyota Celica, my parents were there to throw in the extra cash I needed. Things came easy.

My grades in high school were pretty good, and then in College (Cégep in Quebec) and University, as I got more independent and more interested in what I was learning (sorry Physics and Chemistry classes, you just weren’t my jam), my grades and work went from good to great.

I Was Going to Be a Hall of Fame Sportswriter

However, things always seemed to come relatively easy for me then. I got into one of the best Journalism programs in Canada (Concordia University), got an internship at the only English language newspaper in Montreal (the Montreal Gazette, my dream place to work), got published a few times in print, worked for the Montreal Canadiens writing blog posts and news articles (interesting, since I detested the Canadiens since I was 9) and then I graduated with a high GPA. All good I thought. Easy. Next up, my dream job, which was either working at aforementioned Montreal Gazette, to be a sportswriter and learn under the great Red Fisher, or to be a sportscaster on TSN.

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Filed Under: Social Media, Transform, Uncategorized / Personal Tagged With: Career, Change, Digital Marketing, Ecommerce, Journalism, Marketing, Transformation, Writing

The Happiness Advantage: Yours For The Taking

March 31, 2019 by Johnny Russo Leave a Comment

Just before I went on vacation, I read a book called The Happiness Advantage, by Shawn Achor. I love reading books on leadership and personal development, and I always have a backlog of about 5 books ready to go when I finish the previous one. But The Happiness Advantage was not on my list. My wife actually got it from her boss. Once she finished reading it, I picked it up…and I could not put it down.

The Happiness Advantage centers on The 7 Principles of Positive Psychology That Fuel Success and Performance at Work. I really though this was just going to be study after study of random research. But Anchor is a great story teller. He took research, his own life experience, and created a framework for being positive and, maybe just as important, spreading that positivity. I also enjoyed that this was not solely for your personal life, but also your day-to-day work or professional life.

And about halfway through reading the 7 Principles Achor outlines, I knew I wanted to document it and start implementing them. So not only are these principles in my own life purpose playbook, but I wanted to help others by writing this blog post.

Now, a warning. If you plan on reading this book soon, maybe you should read it before reading my blog post, as I don’t want to ruin any surprises.

I’ll outline the 7 Principles from the book, and try to give my own story around them as well.

Principle 1: The Happiness Advantage

The first principle talks about ways we can improve our moods and raise our levels of happiness throughout the day. These are helpful to always keep in mind, as they are proven to raise serotonin levels, known as the happy chemical.

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Filed Under: Inspire, Lead, Leadership, Transform, Uncategorized / Personal Tagged With: Advantage, Career, Goal-Setting, Goals, Happiness, Inspire, Leadership, Motivation, Personal Development, Positive

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About the Blog

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I have been following blogs for over 15 years. I have also written blog posts for many of the companies I have worked for. So it only made sense that I finally (yes, I said finally) made the plunge and launched my own blog in 2015. So what … Read More

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Experience

Digital Experience - Johnny Russo

I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More

Current Project

Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More

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