Etail Connect is one of my favourite events to attend, so I was very excited when they asked me to speak for the 3rd year in a row. They asked me to talk about how The Kersheh Group and our D2C team accelerated our Digital Transformation.
We talked about:
- Getting buy-in for the pivot
- Adopting the right framework in order to scale, profitably
- Selecting the right tools and tech stack
- Designing for the customer/market
- Consolidating websites
- Balancing channels
Here is the topic outline:
Day-to-day shopping has shifted online and with the closing of many non-essential brick-and mortar stores over many months, traditional B2B brands face a significant challenge. One fast and effective way to adapt to the shift we’re witnessing in the retail industry is by rapidly introducing and investing in a D2C retail channel. A blurring of the lines, with one thing in common – Digital Transformation is pivotal! Hear from Johnny Russo on how The Kersheh Group accelerated their Digital Transformation and embraced both a wholesale and D2C model.
Here is the entire session.
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