Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear.
The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, comfy sleepwear is sold in a number of retailers in the US and Canada, including Walmart, Costco, and The Bay, and can be found under our various brands, including Jellifish Kids, Jammin’ Jammies, Sleep Riot, and Fox + Badger. We also have a growing direct to consumer business and a wide portfolio of licensed sleepwear and underwear, including Superman, Batman, Star Wars, The Lion King, and Peppa Pig properties, as well as the NHL.
Past Project
Working at Mark’s, one of the largest apparel retailers in Canada, as the Associate Vice-President of Ecommerce and Digital Marketing. Mark’s, known as L’equipeur in Quebec, is part of the Canadian Tire group of companies.
Mark’s has just re-launched a new Ecommerce site, with the goal being to increase conversions and make it one of the best selling Ecommerce sites in Canada, but to also help with the overall digital ecosystem, which includes sending traffic to 380+ Mark’s stores.
Mark’s has always had a large traditional marketing footprint. However, in the last few years, digital has played an ever-expanding role in its marketing, branding, and omni-channel stategy.
Check out some other amazing brands I have been a part of in the Experience Section.
