Johnny Russo

Shaping the Ecommerce, Digital Marketing, Social Media Landscape

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Top Questions to Ask a Candidate During a Job Interview

November 4, 2019 by Johnny Russo Leave a Comment

At some point in your career, if you’re lucky enough to manage a team, you’ll be tasked with conducting an interview with a candidate. If you can remember the first few interviews you had, and how nervous you were, it’s equally the same on the other side. When you interview a candidate for the first time, it could come out ingenuine, rehearsed, or potentially worse, like you never making eye contact and looking at your notes the whole time.

Well, here are a few questions to help you feel at ease and get a real understanding of the candidate in front of you.

  • What companies do you admire?
    This can help get a sense of their values, and what they care about. If they list a few companies known for their sustainability, for example, or a company like GE who takes training and development very seriously, you can start building a mental picture of what’s most important for them.

  • My personal favourite question to ask: do you read?
    No interviewee would ever say “I don’t learn” or “I don’t believe in continuous learning.” However, you can quickly learn if their words match their actions. If they say yes they read, but can’t think of any books or blogs they regularly read, or are currently reading, you can get a sense if they’ve been truthful during the interview. Also, if they don’t read, listen to podcasts, or partake in online or in-person learning programs, how exactly are they keeping up with the industry you’re trying to hire them for?

  • Can you tell me about some challenges you’ve had in your career?
    I like this question for a couple of reasons: If they’ve had no challenges or can’t think of any, would you want to hire them? Have they really never had any challenges or roadblocks? Are they keeping something from you? A cloud of trust may burst. On the other hand, if they talk of the challenges they’ve had, and how or what they learned from them, I don’t know about you, but I want them on my team! Note: if the candidate is just out of University or still in school, rather than ask about challenges in their career, you can ask about challenges during their schooling or even personal setbacks they’ve had.

  • What do you need to work on?
    If they say they don’t need to work on anything, run. Seriously, if they can’t think of one thing to work on, would you really want them solving some of the issues you hand them to solve? The answer to this question usually provides a view into their self-awareness. Being self-aware is a quality not everyone has, or can come about easily. For those that are self-aware, it’s a huge advantage, and if a candidate can pinpoint the exact areas they still need to learn from or focus on, that’s a huge positive.

  • In your career, have you been lucky up to now?
    Shout out to Michael Leblanc for this gem, which he shared with me during a podcast I did with him on The Voice of Retail. Here’s Episode 80 if you want to have a listen. Michael mentioned he had read that question in a book by author Daniel Pink, and I love it! This can really highlight if your candidate is a glass-half-full or glass-half-empty type of person. Depending on how they answer and what they say, it can also get a look at how humble they are.

  • What personal or professional accomplishments are you most proud of?
    I like to ask this towards the end of the interview. I want to gauge their confidence level in sharing something that’s likely not on their resume, and leaves them feeling good about the interview. Also, pay particular attention to if they are talking about a team accomplishment, do they always use “I” or “We.” It’s nice to have them interchange the two.
[Read more…]

Filed Under: Lead, Leadership, Uncategorized / Personal Tagged With: Books, Interview, Job, Job Interview, Leadership, Online, Questions, Reading

The Happiness Advantage: Yours For The Taking

March 31, 2019 by Johnny Russo Leave a Comment

Just before I went on vacation, I read a book called The Happiness Advantage, by Shawn Achor. I love reading books on leadership and personal development, and I always have a backlog of about 5 books ready to go when I finish the previous one. But The Happiness Advantage was not on my list. My wife actually got it from her boss. Once she finished reading it, I picked it up…and I could not put it down.

The Happiness Advantage centers on The 7 Principles of Positive Psychology That Fuel Success and Performance at Work. I really though this was just going to be study after study of random research. But Anchor is a great story teller. He took research, his own life experience, and created a framework for being positive and, maybe just as important, spreading that positivity. I also enjoyed that this was not solely for your personal life, but also your day-to-day work or professional life.

And about halfway through reading the 7 Principles Achor outlines, I knew I wanted to document it and start implementing them. So not only are these principles in my own life purpose playbook, but I wanted to help others by writing this blog post.

Now, a warning. If you plan on reading this book soon, maybe you should read it before reading my blog post, as I don’t want to ruin any surprises.

I’ll outline the 7 Principles from the book, and try to give my own story around them as well.

Principle 1: The Happiness Advantage

The first principle talks about ways we can improve our moods and raise our levels of happiness throughout the day. These are helpful to always keep in mind, as they are proven to raise serotonin levels, known as the happy chemical.

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Filed Under: Inspire, Lead, Leadership, Transform, Uncategorized / Personal Tagged With: Advantage, Career, Goal-Setting, Goals, Happiness, Inspire, Leadership, Motivation, Personal Development, Positive

An Often Overlooked Aspect of Being a Great Manager

April 13, 2018 by Johnny Russo Leave a Comment

An Often Overlooked Aspect of Being a Great Manager

Most people start their careers, and after a year or two, they dream of being a boss. They want to be a Manager. They want to lead and mentor a team. And everyone believes they will be good at managing a team. And at the beginning of your career, you may even think it looks easy. After all, you communicate great with your friends and colleagues, how hard can leading people be?

This blog post won’t cover all the aspects that make a great (or bad) Manager, but it will cover one very important one. Be responsive.

Time Management Can Be a Key Driver in Being Responsive

See, here’s the thing. Usually, when you become a Manager, you have more responsibilities which means you have to manage your time better. If you don’t do a good job of managing your time, you will either: A. Always have to play catch up at night or on the weekends or B. Always leave your team looking for answers because you’re not being responsive to their questions and/or needs.

If you take on the responsibility of being a Manager – remember, this is a big step in your career – you’re being given employees whom leadership expects you to mentor, coach, mold, help, and maybe most importantly, they expect you to get them to get shit done. Meaning if you are a Manager, you cannot be a bottleneck. You cannot keep your team waiting for answers – unanswered emails, texts, or calls, and a lack of timely decision-making will surely not move the needle, and then you may lose respect amongst your team. You also need to make time for them. Even if you’re wrapped up in meetings all day, that’s no excuse. Take them for a coffee. Have breakfast with them. Stay late to talk with them. Make time for them.

And this does not go only for new Managers. This is even more crucial for senior Managers and senior leaders, as you have even more responsibility, pressure, and probably more issues to tackle.

[Read more…]

Filed Under: Lead, Leadership, Transform Tagged With: Coaching, Johnny Russo, Leader, Leadership, Manager, Managing, Mentoring, Perfection, Personal Development, Responsive, Team, Time Management

Why I Don’t Want To Be a Perfectionist Ever Again

April 5, 2018 by Johnny Russo 2 Comments

Why I Don’t Want To Be a Perfectionist Ever Again

I used to be a perfectionist. Maybe it’s the fact I was in journalism, which is drenched in facts, solid sources, grammar, and trying to never make an error. But early on in my career, I would try and craft the perfect marketing communication, the perfect PR release, the perfect blog post, the immaculate About Us page, the spotless product description, and even the perfect internal email. I would fret over proper grammar (ok, I still do that sometimes), the use of a colon or semi colon, where to put a comma, how many spaces to put between words and paragraphs. I would re-read something and change the tiniest of things, and then wait another day or week to publish and push out work in case I wanted to make more changes. I would ensure each shadow of each product we photographed was 100% perfect. Editing would take a little extra with all the minute changes needed. When you get down to those details, the minutiae, it can all be subjective.

What’s Your Greatest Weakness?

You know when you interview you for a job and the interviewer asks you the question about “what’s your greatest weakness?” or “what do you most need to improve upon?” I would always give the “I tend to be a perfectionist, so some things take longer to complete” answer. I thought it was a decent “negative” response to give. But it’s one I can give no more.

Over the last few years or so, I’ve realized that I would rather get to 80% or 90% of really good, in everything I do, than wait for perfection. I think it makes my life easier, and I think those on my team, past and present, would agree (I can see them nodding as they read this).

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Filed Under: Digital Marketing, Leadership Tagged With: Digital Marketing, Digital Transformation, Johnny Russo, Leadership, Manager, Marketing, Perfection, Personal Development

My Blog Is Changing, Because I Have Changed – My Blog Manifesto

March 24, 2018 by Johnny Russo 3 Comments

My Blog Is Changing, Because I Have Changed – My Blog Manifesto

 

More than 3 years ago, I started a blog. I have a Journalism degree, so it was not that hard. I probably should have started one 10 years earlier, but I guess I thought I didn’t have anything interesting to say, which is kind of odd for a marketer, right? As I developed my career – and more importantly, gained new life experiences that have helped me grow – I started gaining a voice. And I wanted an outlet to share that voice. And over the years, that voice has grown and continues to grow. And since I advocate strongly against the status quo, I thought it was time I changed this blog and what it will stand for.

Currently (or at least in the recent past), my blog is/was focused on writing about Ecommerce, Digital Marketing and Social Media. I currently publish about once per month. Posts range from 1,500-2,500 words. Many posts have a lot of research attached to them. But I read a lot of books, blogs, and articles, network a ton, learn from mentors and mentees, and have opinions I’d like to share, more often. However, in the current context of my blog, it does not necessarily fit with the 3 main pillars of Ecommerce, Digital Marketing, and Social Media – though it usually does tie back to them in one way or another for sure.

Helping People Has Become A Passion

I also have a love of helping people, and topics surrounding leadership, inspiration, motivation, transformation, and retail that I have trouble intertwining within my blog as it currently lives. Also, I would rather share my experience and thoughts and feelings, than spend so much time researching posts to write about.

[Read more…]

Filed Under: Ecommerce, Leadership Tagged With: Branding, Culture, Digital Marketing, Digital Transformation, Inspiration, Johnny Russo, Leadership, Marketing, Motivation, Personal Branding, Personal Development, Retail, Social Media, Technology, Transformation

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Recent Posts

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About the Blog

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I have been following blogs for over 15 years. I have also written blog posts for many of the companies I have worked for. So it only made sense that I finally (yes, I said finally) made the plunge and launched my own blog in 2015. So what … Read More

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Experience

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I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More

Current Project

Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More

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