Johnny Russo

Shaping the Ecommerce, Digital Marketing, Social Media Landscape

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Top Questions to Ask a Candidate During a Job Interview

November 4, 2019 by Johnny Russo Leave a Comment

At some point in your career, if you’re lucky enough to manage a team, you’ll be tasked with conducting an interview with a candidate. If you can remember the first few interviews you had, and how nervous you were, it’s equally the same on the other side. When you interview a candidate for the first time, it could come out ingenuine, rehearsed, or potentially worse, like you never making eye contact and looking at your notes the whole time.

Well, here are a few questions to help you feel at ease and get a real understanding of the candidate in front of you.

  • What companies do you admire?
    This can help get a sense of their values, and what they care about. If they list a few companies known for their sustainability, for example, or a company like GE who takes training and development very seriously, you can start building a mental picture of what’s most important for them.

  • My personal favourite question to ask: do you read?
    No interviewee would ever say “I don’t learn” or “I don’t believe in continuous learning.” However, you can quickly learn if their words match their actions. If they say yes they read, but can’t think of any books or blogs they regularly read, or are currently reading, you can get a sense if they’ve been truthful during the interview. Also, if they don’t read, listen to podcasts, or partake in online or in-person learning programs, how exactly are they keeping up with the industry you’re trying to hire them for?

  • Can you tell me about some challenges you’ve had in your career?
    I like this question for a couple of reasons: If they’ve had no challenges or can’t think of any, would you want to hire them? Have they really never had any challenges or roadblocks? Are they keeping something from you? A cloud of trust may burst. On the other hand, if they talk of the challenges they’ve had, and how or what they learned from them, I don’t know about you, but I want them on my team! Note: if the candidate is just out of University or still in school, rather than ask about challenges in their career, you can ask about challenges during their schooling or even personal setbacks they’ve had.

  • What do you need to work on?
    If they say they don’t need to work on anything, run. Seriously, if they can’t think of one thing to work on, would you really want them solving some of the issues you hand them to solve? The answer to this question usually provides a view into their self-awareness. Being self-aware is a quality not everyone has, or can come about easily. For those that are self-aware, it’s a huge advantage, and if a candidate can pinpoint the exact areas they still need to learn from or focus on, that’s a huge positive.

  • In your career, have you been lucky up to now?
    Shout out to Michael Leblanc for this gem, which he shared with me during a podcast I did with him on The Voice of Retail. Here’s Episode 80 if you want to have a listen. Michael mentioned he had read that question in a book by author Daniel Pink, and I love it! This can really highlight if your candidate is a glass-half-full or glass-half-empty type of person. Depending on how they answer and what they say, it can also get a look at how humble they are.

  • What personal or professional accomplishments are you most proud of?
    I like to ask this towards the end of the interview. I want to gauge their confidence level in sharing something that’s likely not on their resume, and leaves them feeling good about the interview. Also, pay particular attention to if they are talking about a team accomplishment, do they always use “I” or “We.” It’s nice to have them interchange the two.
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Filed Under: Lead, Leadership, Uncategorized / Personal Tagged With: Books, Interview, Job, Job Interview, Leadership, Online, Questions, Reading

The Happiness Advantage: Yours For The Taking

March 31, 2019 by Johnny Russo Leave a Comment

Just before I went on vacation, I read a book called The Happiness Advantage, by Shawn Achor. I love reading books on leadership and personal development, and I always have a backlog of about 5 books ready to go when I finish the previous one. But The Happiness Advantage was not on my list. My wife actually got it from her boss. Once she finished reading it, I picked it up…and I could not put it down.

The Happiness Advantage centers on The 7 Principles of Positive Psychology That Fuel Success and Performance at Work. I really though this was just going to be study after study of random research. But Anchor is a great story teller. He took research, his own life experience, and created a framework for being positive and, maybe just as important, spreading that positivity. I also enjoyed that this was not solely for your personal life, but also your day-to-day work or professional life.

And about halfway through reading the 7 Principles Achor outlines, I knew I wanted to document it and start implementing them. So not only are these principles in my own life purpose playbook, but I wanted to help others by writing this blog post.

Now, a warning. If you plan on reading this book soon, maybe you should read it before reading my blog post, as I don’t want to ruin any surprises.

I’ll outline the 7 Principles from the book, and try to give my own story around them as well.

Principle 1: The Happiness Advantage

The first principle talks about ways we can improve our moods and raise our levels of happiness throughout the day. These are helpful to always keep in mind, as they are proven to raise serotonin levels, known as the happy chemical.

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Filed Under: Inspire, Lead, Leadership, Transform, Uncategorized / Personal Tagged With: Advantage, Career, Goal-Setting, Goals, Happiness, Inspire, Leadership, Motivation, Personal Development, Positive

Stop Saying I Wish and Start Saying I Will

March 7, 2019 by Johnny Russo Leave a Comment

I wish I could get in shape. I wish I could take a vacation. I wish I could be happier. I wish I had time to read more. I wish I could eat healthier. I wish, I wish, I wish.

We hear this often, don’t we?

I’m guilty of this too.

I wish I had more time…but to do what? If you have 100 priorities to get done in 1 week, sure, you may need more time (unless you can hire some good minions to do all the things you want). But realistically, you have the time to accomplish the priorities you set, or the activities you want to accomplish. Your issues may be with conflicting priorities and in the belief that they are all the same weight of importance, rather than time itself. In the last few months, I’ve consciously practiced setting my main priorities for the week, and not let other ones in if I can’t complete my main ones. To date, I’m at a 90% success completion rate for those priorities. And that’s just one example for the “I wish I had more time” argument.

“I Will” Can Be More Powerful Than “I Wish”

But the “I wish” versus “I will” mindset is key. And some things may always be a wish, and that’s ok (I wish I could be the General Manager of the New Jersey Devils, or the greatest sommelier the world has ever known). But honestly, that’s more of a big dream, rather than a realistic goal. And I have many goals I want to achieve way before those.

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Filed Under: Inspire, Lead, Uncategorized / Personal Tagged With: Goals, Inspiration, Inspire, Time Management

My Podcast With Skava: What Can We Learn From Canadian Commerce?

December 7, 2018 by Johnny Russo Leave a Comment

Back in August of 2018, at the Etail East conference in Boston, I met some of the team at Skava Commerce, a modular platform designed to keep up with evolving Ecommerce business needs.

I was chatting with  Ryan Valdez at the end of Day 2 of the conference, and he mentioned that Skava had a podcast, and he asked if I’d like to come on the show. So a couple of months later, I met with his team, and we did just that. 

The podcast discussed Canadian Ecommerce, trends in the industry, and Digital Transformation.

Here it is in its entirety:

What Can We Learn From Canadian Commerce (Podcast)

Filed Under: Ecommerce, Lead, Uncategorized / Personal Tagged With: Digital Marketing, Ecommerce, Ecommerce Platform, Podcast, Retail

AdAge Feature: The Promise and Power of Local Marketing

October 8, 2018 by Johnny Russo Leave a Comment

AdAge Feature: The Promise and Power of Local Marketing

Location-based Marketing has never been this important. That statement would have been true in 2010, 2015, and today in 2018. The power of your mobile device, the constant improvement in GPS location services (especially as it relates to retail locations), geo-targeted Digital Marketing campaigns that are gaining more prominence and are getting more efficient, and the fact that consumers seem to be more open than ever to receive notifications via mobile or email if they are near one of their favourtie stores, and the offer is tempting enough. Add in the proliferation of social networks that know your location, and voice search, and this is a fun time to be a marketer trying to drive traffic to physical locations.

However, Marketers are also entering a new age in the integration of enterprise strategies with local tactics and channels, making local marketing and personalization even more complex.

For those that don’t read AdAge, you should start. It is one of the best news sources for anything Digital, and the ever evolving advertising, branding, and marketing industry definitely needs a reliable go-to. So I was thrilled when AdAge and the DAC Group asked me to give my thoughts in their 2nd Annual study on The Promise and Power of Local Marketing: rapidly evolving technology and an experience-driven economy are making local more vital than ever.

It’s always exciting when you read and love a news publication, and then one day, they ask you to be quoted for an an article, blog post or study.

Click below to see the entire feature.

The Promise and Power of Local Marketing

 

Filed Under: Digital Marketing, Lead, Uncategorized / Personal Tagged With: Digital Marketing, Local Marketing, Local Search, Location-based Marketing, Mobile, Mobile Marketing, Personalization, Retail

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Recent Posts

  • Live Ecommerce Q&A Part 2: Chris Parsons, Joseph McConelloque and Johnny Russo
  • Etail Connect: Adapting To The Seismic Shift In Consumer Shopping Behaviour
  • The Commerce Show Podcast: Episode 7 with Johnny Russo
  • Live Ecommerce Q&A Discussion: Chris Parsons and Johnny Russo
  • Delivering Ecommerce Podcast: Episode 03 with Johnny Russo

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About the Blog

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I have been following blogs for over 15 years. I have also written blog posts for many of the companies I have worked for. So it only made sense that I finally (yes, I said finally) made the plunge and launched my own blog in 2015. So what … Read More

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Experience

Digital Experience - Johnny Russo

I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More

Current Project

Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More

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