Shaping the Ecommerce, Digital Marketing, Social Media Landscape
On October 5, my good friend and host of the wonderful Delivering Ecommerce podcast, Chris Parsons, asked me to co-host our second live Ecommerce Q&A. We added another member this time in Joseph McConelloque. We had a great time and took questions from people all over North America.
Can’t wait to do part 3. But in the meantime, it’s below if you’d like to have a look.
Etail Connect is one of my favourite events to attend, so I was very excited when they asked me to speak for the 3rd year in a row. They asked me to talk about how The Kersheh Group and our D2C team accelerated our Digital Transformation.
We talked about:
Here is the topic outline:
Day-to-day shopping has shifted online and with the closing of many non-essential brick-and mortar stores over many months, traditional B2B brands face a significant challenge. One fast and effective way to adapt to the shift we’re witnessing in the retail industry is by rapidly introducing and investing in a D2C retail channel. A blurring of the lines, with one thing in common – Digital Transformation is pivotal! Hear from Johnny Russo on how The Kersheh Group accelerated their Digital Transformation and embraced both a wholesale and D2C model.
Here is the entire session.
Montrealer Philippe Pâquet-De Varennes asked me to be on his new podcast, The Commerce Show. We chatted about Ecommerce, Digital, Retail, ball hockey, and leadership.
Philippe is so energetic, and it’s easy to have an off-the-cuff conversation with him. Happy to support his new podcast, which I know will be a great success.
In this episode, we talk about a framework I built for digital transformation. We talked about marketplaces such as Amazon & Walmart. We also cover leadership to help you understand what it takes to lead an eCommerce team.
We then venture into the new project I’m working on, a new sleepwear site called The Cozy Shop that will be launched on Shopify-Plus. I also chat about leading a purpose-driven eCommerce company called INVICTA Commerce Ventures. So many exciting things about this business. We invest in eCommerce brands in the Health & Wellness, Lifestyle Essentials, and Sustainability verticals.
I hope you enjoy the show!
Here’s where you can listen or watch it. Click on the links below.
In February 2021, Rangle asked me to be on their very first podcast. The fantastic Rebecca Holland is the host, and I met Rebecca at a Digital Marketing and Ecommerce event years back, and we kept in touch.
I was honoured to be chosen to kick this off for Rangle, a company that partners with organizations to build high-quality, customer-centric software experiences.
Rangle’s newest podcast series explores the intersection of people and technology.
People-Centered Innovation puts the spotlight on leaders in digital to share their perspectives, their innovative work, and their advice.
We chatted about a range of topics, including:
You can view or listen to the podcast on various channels linked below:
YouTube: People-Centered Innovation. Episode 1: Johnny Russo
Spotify: People-Centered Innovation. Episode 1: Johnny Russo
In January of 2021, Avenue Code asked me to be featured in a Spotlight Series about Digital Transformation. We had a great chat about how to transform businesses digitally, how to prioritize digital investments, and how data plays a key role.
Thanks to Avenue Code for featuring me, and for Retail Insider for publishing it.
Here is the excerpt of that article as it appeared:
By Avenue Code
COVID-19 created a unique opportunity for accelerated executive buy-in on digital investments supporting e-commerce. Avenue Code chatted with Johnny Russo, VP of Marketing and Ecommerce at The Kersheh Group, to get practical tips on how to prioritize digital investments that yield a high ROI.
Avenue Code: Tell us about your career path. How did you get to where you are today?
Johnny Russo: I studied journalism and wanted to be a TV sports broadcaster but ended up channeling my writing expertise into marketing. After only two weeks, I fell in love with marketing, advertising, and branding, and I knew it was where I wanted to be. I immersed myself in research and reading to learn all that I could. Digital was emerging at the time, which made it easy for me to get ahead of the curve in learning about SEO, email marketing, social media, etc.
I should note that I’m still very passionate about writing. I run my own blog, and I’m in the process of writing a book that presents tangible, bite-sized tips for leaders. These tips are a combination of my research and my own learnings as I transitioned from management to executive-level leadership, and they cover both what to do and what not to do.
[Read more…]
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I have 13+ years experience in the Retail, Start-up, Technology, and Manufacturing industries. I have led growth and strategies in Ecommerce, Digital Marketing, Marketing, Branding Social Media, Mobile, and Omni-Channel … Read More
Working as the Vice President of Marketing & Ecommerce at The Kersheh Group, an apparel retailer and manufacturer that specializes predominately in kids sleepwear. The Kersheh Group manufactures and markets sleepwear for boys, girls, adults, and the entire family. Our cozy, … Read More