Part 1 of the email series talked about welcome and cart abandonment emails, which everyone should at least be launching and testing. Part 2 of this series focuses on other lesser-known, yet equally effective ways to drive revenue via email.
So while cart abandonment is gaining in popularity, what about the little talked about act of browsing and abandoning? So when someone comes to your site and browses different products, but does not add them to their cart, why not retarget them?
Browse and Abandon Can Have Open Rates Higher Than 37%
They obviously had some kind of interest in your products. These campaigns generate the highest open rate of any email series at over 37% with an average conversion rate of 4%, which are amazing numbers. And not many brands are doing this, so take that opportunity to get ahead and test these campaigns.
Post Purchase Campaigns – Follow The Customer Journey Even After The Sale
We all have friends who call us just when they need something. If you’re not checking up on your customer port-purchase, you are doing a similar thing. Post purchase campaigns are not order confirmation or transactional emails, although they can be. What I’m talking about here is the post purchase emails that can be designed to be triggered a few days after the purchase; maybe it’s for a review of the product or service; perhaps it’s just to check up on your customer or ask them to respond to a survey; or it can be an upsell email to get them to buy something again.
