Shaping the Ecommerce, Digital Marketing, Social Media Landscape
On October 5, my good friend and host of the wonderful Delivering Ecommerce podcast, Chris Parsons, asked me to co-host our second live Ecommerce Q&A. We added another member this time in Joseph McConelloque. We had a great time and took questions from people all over North America.
Can’t wait to do part 3. But in the meantime, it’s below if you’d like to have a look.
Etail Connect is one of my favourite events to attend, so I was very excited when they asked me to speak for the 3rd year in a row. They asked me to talk about how The Kersheh Group and our D2C team accelerated our Digital Transformation.
We talked about:
Here is the topic outline:
Day-to-day shopping has shifted online and with the closing of many non-essential brick-and mortar stores over many months, traditional B2B brands face a significant challenge. One fast and effective way to adapt to the shift we’re witnessing in the retail industry is by rapidly introducing and investing in a D2C retail channel. A blurring of the lines, with one thing in common – Digital Transformation is pivotal! Hear from Johnny Russo on how The Kersheh Group accelerated their Digital Transformation and embraced both a wholesale and D2C model.
Here is the entire session.
Montrealer Philippe Pâquet-De Varennes asked me to be on his new podcast, The Commerce Show. We chatted about Ecommerce, Digital, Retail, ball hockey, and leadership.
Philippe is so energetic, and it’s easy to have an off-the-cuff conversation with him. Happy to support his new podcast, which I know will be a great success.
In this episode, we talk about a framework I built for digital transformation. We talked about marketplaces such as Amazon & Walmart. We also cover leadership to help you understand what it takes to lead an eCommerce team.
We then venture into the new project I’m working on, a new sleepwear site called The Cozy Shop that will be launched on Shopify-Plus. I also chat about leading a purpose-driven eCommerce company called INVICTA Commerce Ventures. So many exciting things about this business. We invest in eCommerce brands in the Health & Wellness, Lifestyle Essentials, and Sustainability verticals.
I hope you enjoy the show!
Here’s where you can listen or watch it. Click on the links below.
My good friend Chris Parsons had a live Ecommerce Q&A he was hosting and asked me to co-host. We had a blast and took questions from people all over North America.
Here’s to many more, but in the meantime, it’s below if you’d like to have a look.
I was supremely honoured to be on Episode No.3 of Chris Parsons’ new podcast, Delivering Ecommerce, where he and his guests will discuss all things Ecommerce and Digital.
On this episode, we talk about Ecommerce, Leadership, Digital Transformation, The Cozy Shop, Retail, my new book launching in 2021, and my favourite musical (spoiler alter: it’s Frozen II).
You can view or listen to the podcast on various channels linked below:
YouTube: Delivering eCommerce Episode 03 with Johnny Russo VP, Marketing & Ecommerce at The Kersheh Group
Spotify: Delivering eCommerce Episode 03 with Johnny Russo VP, Marketing & Ecommerce at The Kersheh Group
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